You have a great phone with a half decent camera on it and you can always add filters… Why on earth would you use a Professional Photographer to photograph your products for Amazon? Surely it’s an expense that you can easily avoid? Here are some good reasons you need to be hiring a Professional Photographer for your Amazon product photography:
1. Professional Quality
You may think that the images from your phone are O.K, but when you compare them side by side to a professional photographers images, the photographs from a phone will pale in comparison. Selling on Amazon is hard, there are hundreds, even thousands of sellers all trying to get the same customers as you… Ask yourself a question, if you’re looking at two similar products,one has amazing quality photograph with views all around the product and one has a single image, taken on a low quality camera… Which would YOU buy? Everyone will go for the product that is presented in the best light, with professionally taken images.
2. Consistency
As you build your brand and start adding more and more products to your line up, you want to make sure that all of your products are presented in the same way. If you work with the same photographer and build a rapport you’ll have a quality of photography that will run through your products and help strengthen your brand.
3. Editing Skills
The editing suites that are available to photographers are far superior to those available to amateur photographers. If you want your product to look its very best you’ll need to work with a Professional Photographer who has access to these tools. This way your product will be presented at its very best and that means more sales!
4. Brand Recognition
Each high end brand has its own unique style… Calvin Klein has a certain style of pictures which is very recognizable, as does Chanel. If you want to become an established, trusted brand you need to have quality run through every aspect of your business and of course the first thing people see are the photographs of the product.
5. Provide More Info
Pictures help you provide additional information about your product and its features. A good picture is worth a thousand words when it comes to selling online. By displaying Lifestyle or 360-Deg views of your products you help your visitors better understand what they are buying. By providing images where the special features of your product (and what makes it unique) are explained with text and arrows you actually help your clients in their decision making process… and isn’t that what Amazon is all about ?
Needless to say, when you decide to encourage people to buy your products, increase your consumer base and drive sales then you need to present yourself as a high quality seller. This starts with the images of your Amazon products and they will be significantly better when you hire a Professional Photographer. If $200 spent on professional pictures help you sell $1000 more in the long run then your investment has paid on its own. Give this idea a chance, have patience and assess the results on your own.
