THIS IS A REGULAR FLAT IMAGE:
This one goes to all entrepreneurs who are extremely passionate about their products. From startups to mature companies, from manufacturers to retailers; all of them need effective product showcasing. Otherwise, how will people feel comfortable buying them? This takes a whole different spectrum when talking about e-commerce, because every business need to deal with the fact that users can’t feel and touch their stuff prior the first purchase.
Photography has always been a nice solution for businesses focused on selling goods online, however there is always something left behind. That is of course the fact that a photograph can’t cope with a physical experience. For quite a long time, there has been an absolutely practical solution for this problem: 360-view photography. It is simple, and it is effective. Here are some benefits of using 360-deg photography as a business strategy:
Everything gets covered
Some products aren’t flat and have many features and details when seen from every single angle. If you are able to show your product features from every possible angle, people will have a better visual experience, and that of course, translates into higher conversion rates.
It is still Innovative
It is true, 360 photography wasn’t born yesterday, but it’s surprisingly innovative even nowadays. People even get that satisfying feeling that they are purchasing something with a trustworthy company, and that is a huge asset for you!
People get what they expect
There is nothing worse than having high expectations for a product and that this doesn’t meet what we expect from them (from looks, handling and functionalities). If people are able to get a more comprehensive look of the products they are about to buy, then they’ll be more likely to receive what they expect (or very close). By showing the product in detail and from all angles you inform the customers about what they are buying, hence decreasing your returned sales.
