Up until recently, 360-Deg Product Photography was neglected by some of the major online marketplaces including Amazon, however new developments shows that this is about to go mainstream. The future of product photography is here, and Amazon has made it available on its marketplace. Buyers can now view every part of products with new 360-Deg spin image capability.

Here are some key takeaways from our research:

• – Amazon is currently allowing 360 images for some categories of products.
• – All 360-Deg Product Views stick to Amazon’s pure white backgrounds requirement.
• – Clients will be able to view 360-Deg product images using both web and mobile browsers.
• – No zoom functionality on the 360-Deg images is enabled for now.

What’s Involved in Taking 360-Deg Images on Amazon?

These are not images that even the latest smartphones can take, they require special equipment and a knowledgable photographer. Essentially, 360 images are a compilation of many (24-36) different images. The images are taken from all sides of the product and when put together and uploaded to Amazon, the buyer can interact with it to see different angles of it. It’s a lot like being in a store, holding an item in your hand, and turning it up, down, left and right in your hand to see the entire item. Since the work involved is much more than taking standard photographs, the cost of taking 360 images is more than regular white background images. This has led many Amazon sellers to question whether the new image capabilities are worth it when considering if it would boost sales.

Are Amazon 360-Deg Images Worth the Cost?

The short answer to this question is YES! Sellers are already seeing the benefits of this new feature. Here are some real examples:

• – Gold Eagle Company, which is an automotive accessory manufacturer, already had 360 images for their website. They jumped on the feature when it launched on Amazon. According to Ecommerce Sales Manager, Salisia Webber, it’s been a huge success. Webber reports in just the first couple of weeks, conversions increased 6-8%. The company also saw a reduction in returns. Since buyers can view the products from all angles, including the labels, they have more success in choosing the right ones for their needs.

• – Sawyer Products, a popular outdoor brand on Amazon, is a seller that saw a 4% increase in conversions AND their product became the #1 best-selling product in its category. There is also an increase in positive online reviews and the company believes it’s because customers have a better idea of what they are getting.

• – High-quality images have always been a good way to not only attract buyers but also get good rankings in Amazon search. It doesn’t come as much of a surprise that product listings with 360 images have increased significantly in rankings since its launch. The marketplace prefers product listings with 360 images because the feature is new and they know their buyers prefer them.

How We Can Help?

Our professional photography services include 360-Deg spin images. We’re a successful, long-time photographer for Amazon sellers, and we were just as excited when Amazon launched these image capabilities. As part of our service, you will receive 36 high-quality photographs of the product (every 10 degrees) images for uploading to your product page on Amazon. We make it easy to capitalize on the new 360 spin images that Amazon has offered its sellers, so there’s no reason you shouldn’t use them to boost your sales. Contact us now for more information about 360 spin images for your products.